If you are looking for ways to fuel your fundraising, you might need to get to know your target donors better. Learning about their preferences and behaviors will help you adjust your communication and improve your fundraising efforts.
The Global Trends in Giving Report was recently released full of donor-focused data from around the world and insights on their giving habits both online and offline. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, this report surveyed more than 6 thousand donors across six continents and examined the 2018 giving trends according to gender, generation, ideology, religion, and donor size.
We have compiled a few insights into the habits and trends of charitable giving in North America, during 2018.
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